Art Director, Multidisciplinary Designer & Animator
Bairon Peña
17 years experienced AI Art Director, Motion Designer, GIFluencer and Digital Director locate in California.
Strategist & Creative editor for Coast Digital And Roadmap.
My Experience
My work with international brands and agencies.
The projects that I’ve worked on for years have been an incredible journey and a great experience that have allowed me to increase my professional level and prepared me for new and avant-garde projects.
Creative Editor
Coast Digital – Los Angeles, CA
2023 – Present
DESCRIPTION
Creative Editor with expertise in Motion Design, Video Editing, High level. of details.
Working more than 60 different Video, Motion Graphics and Statics Assets for more than 10 Worldwide.
RESPONSIBILITIES
- Creativity concepts
- Create Paid Media ADS
- Animations 2D, VFX & Postproduction
- Video Productions
- Sound Design
- Photo Retouch
Creative Strategist
RoadMap – Los Angeles, CA
2024 – Present
DESCRIPTION
Creative Strategist for E-commerce Brands I’m the responsible to create reports that give the clients the review and asset briefs.
RESPONSIBILITIES
- Creativity concepts
- Creative Audit
- Data Driven
- Reports
Visual, Motion and Web Designer
Heirloom LA – Los Angeles, CA
2022 – 2023
DESCRIPTION
Visual, Motion, and Web Designer for the different Social Media Profiles and websites ecosystem.
RESPONSIBILITIES
- Creativity concepts
- Create Social Media ads
- Create websites and landing pages
- SEO & SEM Campaigns
- Hosting and domains setup
- Animations 2D, VFX & Postproduction
- Video Productions
- Photo Productions and Retouch
Art Director – Motion Designer
Orci advertising – Culver City, CA
2020 – 2022
DESCRIPTION
Giphy animator and illustrator for 6 Holidays project – Honda and Honda Latino
RESPONSIBILITIES
- Illustrated concepts
- Storytelling
- Motion design and After Effects animations
- Rendering and optimization of formats (GIF)
Digital Director – Motion Designer
Control Digital Agency – Santo Domingo DR
2016 – Present
DESCRIPTION
Art Director, Motion Designer and Digital Director, Creator of many campaigns, websites, and social media ads.
RESPONSIBILITIES
- Creativity campaigns
- Create Social Media ads
- Create websites and landing page
- Knowledge of pitch proposal
- SEO & SEM Campaigns
- Hosting and domains setup
- Animations 2D, VFX & Postproduction
University Professor
Universidad Iberoamericana UNIBE – Santo Domingo, DR
2020 – Present
DESCRIPTION
RESPONSIBILITIES
- Fourth-year university professor in Marketing, film production, and digital advertising.
- Thesis advisor.
I’ve Worked With
my Skills
Marketing – Digital Design
- Adobe Photoshop CC 2023
- Adobe Illustrator CC 2023
- AI IN DIGITAL ASSETS (Advanced Prompts)
- KLAVIYO AND AUTOMATION
- Social Media design
- Social Media Ads Optimization
- SEO & SEM
Web Design
- PHP, MySQL, Javascript
- HTML 5 – CSS3
- CMS WordPress / Wix / Square Space
- Woocommerce / Shopify / SquareUp
- UI / UX
- SEO
- Hosting – Corporate Emails
Motion Design – VFX – Post
- Adobe Premiere CC 2023
- Adobe After Effects CC 2023
- Adobe Encoder CC 2023
- Adobe Audition CC 2023
- Cinema 4D
- Third party Plugins / AE Sctipts
- Storytelling / Design
Education
My academic formation.
Certificate courses in Crehana Academy
December 2019 to November 2022
COURSES LIST
- Social Media Copywriting: Copywriting That Converts
- Introduction to advertising creativity with Humberto Polar
- Content marketing for social networks
- Branding for social networks
- Motion Graphics: From concept to animation
- Effective Communication: Learn to speak in public
- Naming Strategies: Giving your brand a name
- Storytelling: The art of telling stories
- Branding and visual identity for startups
- Creative advertising copywriting
- Inbound Marketing: content strategy
- Digital Marketing for business
- UX & UI Basics
- Introduction to Branding: Logo Design
- Build your personal brand with the Canvas method
Certificate course in Digital transformation
Escuela de Organización Industrial – EOI
Madrid Centro, Madrid provincia
Certificate Course in digital communications
Madrid Centro, Madrid provincia
Workshop in Digital signage
April 2019
Executive Program in Big Data & Business Analytics
September 2018 to April 2019
Madrid Centro, Madrid provincia
Workshop in Web Programming
May 2018 to August 2018
Santo Domingo
International workshop conference in Social Media
June 2018
Ciudad de México
Bachelor’s degree in Advertising
May 2011 to October 2014
Santo Domingo
Live training course in Documental Photography
June to July 2014
La Romana
Live training course in Writing in Television and Cinematographic
July to August 2011
Universidad Complutense
Madrid Centro, Madrid provincia
Certified in Adobe Certified Expert (ACE) – After Effects
February 2011
Certified in Adobe Certified Expert (ACE) – Photoshop
January 2011
Workshop in Motion Graphics: Broadcast Design
July to August 2009
La Romana
Associate’s degree in Advertising
September 2006 to April 2010
Las Americas Institute of Technology – ITLA – La Caleta, Boca Chica
Social Media Portfolio
Social Media Portfolio
Landing pages, websites and Apps
User experience (UX), interface design or User interfase (UI) and web development
Web Platforms
UI/UX
Giphy Channel
Stickers Holiday packs
