Art Director, Multidisciplinary Designer & Animator

Bairon Peña

16 years experienced Art Director, Motion Designer, GIFluencer and Digital Director locate in California.

Professor of Motion designer, Digital marketing and Digital communication at the UNIBE university at Dominican Republic.

My Experience

My work with international brands and agencies.

The projects that I’ve worked on for years have been an incredible journey  and a great experience that have allowed me to increase my professional level and prepared me for new and avant-garde projects.

Visual, Motion and Web Designer

Heirloom LA – Los Angeles, CA

2022 – Present

DESCRIPTION

Visual, Motion, and Web Designer for the different Social Media Profiles and websites ecosystem.

RESPONSIBILITIES
  • Creativity concepts
  • Create Social Media ads
  • Create websites and landing pages
  • SEO & SEM Campaigns
  • Hosting and domains setup
  • Animations 2D, VFX & Postproduction
  • Video Productions
  • Photo Productions and Retouch

Art Director – Motion Designer

Orci advertising – Culver City, CA

2020 – 2022

DESCRIPTION

Giphy animator and illustrator for 6 Holidays project – Honda and Honda Latino

RESPONSIBILITIES
  • Illustrated concepts
  • Storytelling
  • Motion design and After Effects animations
  • Rendering and optimization of formats (GIF)

Digital Director – Motion Designer

Control Digital Agency – Santo Domingo DR

2016 – Present

DESCRIPTION

Art Director, Motion Designer and Digital Director, Creator of many campaigns, websites, and social media ads.

RESPONSIBILITIES
  • Creativity campaigns
  • Create Social Media ads
  • Create websites and landing page
  • Knowledge of pitch proposal
  • SEO & SEM Campaigns
  • Hosting and domains setup
  • Animations 2D, VFX & Postproduction

University Professor

Universidad Iberoamericana UNIBE – Santo Domingo, DR

2020 – Present

DESCRIPTION
Professor at the communication, cine, marketing, and administration Schools.
RESPONSIBILITIES
  • Fourth-year university professor in Marketing, film production, and digital advertising.
  • Thesis advisor.

I’ve Worked With

my Skills

Marketing – Digital Design
  • Adobe Photoshop CC 2023
  • Adobe Illustrator CC 2023
  • AI IN DIGITAL ASSETS (Advanced Prompts)
  • KLAVIYO AND AUTOMATION
  • Social Media design
  • Social Media Ads Optimization
  • SEO & SEM
Web Design
  • PHP, MySQL, Javascript
  • HTML 5 – CSS3
  • CMS WordPress / Wix / Square Space
  • Woocommerce / Shopify / SquareUp
  • UI / UX
  • SEO
  • Hosting – Corporate Emails
Motion Design – VFX – Post
  • Adobe Premiere CC 2023
  • Adobe After Effects CC 2023
  • Adobe Encoder CC 2023
  • Adobe Audition CC 2023
  • Cinema 4D
  • Third party Plugins / AE Sctipts
  • Storytelling / Design
Education

My academic formation.

Certificate courses in Crehana Academy

December 2019 to November 2022

COURSES LIST
  • Social Media Copywriting: Copywriting That Converts
  • Introduction to advertising creativity with Humberto Polar
  • Content marketing for social networks
  • Branding for social networks
  • Motion Graphics: From concept to animation
  • Effective Communication: Learn to speak in public
  • Naming Strategies: Giving your brand a name
  • Storytelling: The art of telling stories
  • Branding and visual identity for startups
  • Creative advertising copywriting
  • Inbound Marketing: content strategy
  • Digital Marketing for business
  • UX & UI Basics
  • Introduction to Branding: Logo Design
  • Build your personal brand with the Canvas method

Certificate course in Digital transformation

September 2019 to October 2019

Escuela de Organización Industrial – EOI
Madrid Centro, Madrid provincia

Certificate Course in digital communications

June 2019 to August 2019
Escuela de Organización Industrial – EOI
Madrid Centro, Madrid provincia

Workshop in Digital signage

April 2019

Digital Signage Expo – DSE 2019 – Las Vegas, NV

Executive Program in Big Data & Business Analytics

September 2018 to April 2019

Escuela de Organización Industrial – EOI
Madrid Centro, Madrid provincia

Workshop in Web Programming

May 2018 to August 2018

Universidad Acción Pro-Educación y Cultura (UNAPEC) –
Santo Domingo

International workshop conference in Social Media

June 2018

Social Media Week México 2018 – SMWMéxico –
Ciudad de México

Bachelor’s degree in Advertising

May 2011 to October 2014

Universidad Acción Pro-Educación y Cultura (UNAPEC) –
Santo Domingo

Live training course in Documental Photography

June to July 2014

School of Design Altos de Chavón – Parson School of Design NY –
La Romana

Live training course in Writing in Television and Cinematographic

July to August 2011

Universidad Complutense
Madrid Centro, Madrid provincia

Certified in Adobe Certified Expert (ACE) – After Effects

February 2011

Adobe learning – San Francisco, CA

Certified in Adobe Certified Expert (ACE) – Photoshop

January 2011

Adobe learning – San Francisco, CA

Workshop in Motion Graphics: Broadcast Design

July to August 2009

School of Design Altos de Chavón – Parson School of Design NY –
La Romana

Associate’s degree in Advertising

September 2006 to April 2010

Las Americas Institute of Technology – ITLA – La Caleta, Boca Chica

Social Media Portfolio

Social Media Portfolio

Landing pages, websites and Apps

User experience (UX), interface design or User interfase (UI) and web development

Web Platforms

UI/UX

 

Giphy Channel

Stickers Holiday packs

Giphy Channel

Motion Design And Film Production

Part of my last few years projects